Mission & Values


Here are the principals of how we live this mission everyday:


Our packaging and brand messaging will always be about encouraging people to "live their dreams" and celebrate the human spirit. It's true that everyone has hopes and dreams but not everyone has the courage and confidence to live them. If we as a Company and as a Brand can provide a little spark that forever changes someone's life in a positive way then our mission is truly being achieved.  


The products that we sell will always be about "nutrient dense" Superfoods. They are filled with the vital nutrients that your body needs to create the happy and healthy life you want to live. We are passionate about health and wellness and your body is the temple of your soul. We believe it should be treated with gentle loving kindness and giving your body Superfood that loves you back is essential.

Sustainability is more than just about the health of our planet its about the health of the food we eat and feed our children, friends, animals, and families. It's about preserving mother earth and her generous loving spirit which has so graciously provided us with all the vital elements and nutrients in which we need to sustain life and thrive as a species on this planet. It's about preserving that inalienable right for our children, animals, and all sentient beings now and for future generations. As such, we only buy direct from certified organic farms that engage in sustainable growing practices and processes. By doing so, we are able to directly encourage and contribute to these efforts. We also give 1% of our sales, not profits, to "1% FOR THE PLANET" not only because we care about mother earth, but because we believe in restoring and revitalizing this wonderful planet that has been so kind to us all. 


We, as a Brand and as a Company, are committed to positive energy. It's written all over our packaging and the way we live our lives. In our opinion positive energy is one of the most important factors that leads to true vibrant health. Positive energy is free flowing, abundant, and contagious. You can feel it when you come in contact with it and it lifts your spirit and inspires you. Positive people, positive interactions, and positive relationships produce positive results. It's really as simple as that. 

True vibrant health is a cycle that comes from nourishing your body, mind, and spirit. This cycle starts with how you think and feel which directly affects what you eat and how you feel after you eat. If you are in a positive mind frame you tend to make better food choices by eating healthier and vice versa. Eating healthier gives you more energy and positive internal validation for the way you feel. If you don't eat healthy the opposite tends to happen. Our message is simple: How you think affects your food choices and your health in many more ways than anyone can even begin to imagine.


Every hope and every dream comes first from your imagination. Remember when you were a child seeing and dreaming of all the possibilities. They were real then and they are still real now. It has been said that: "If you can imagine it, you can achieve it; if you can dream of it, you can become it." We believe in this wholeheartedly and this Brand and Company are living proof! 


Everyone has a need for human connection and genuine human interaction. We try to start this everyday by having packaging that speaks to the human spirit and by treating and valuing our customers, partners, employees, service providers, families, friends, and our fellow man with respect and honor. Empowering people to work together and care for one another as real human beings. We believe this fosters a sense of community, a sense of belonging, and a sense that we are all in this together doing the best we can. 


Acting and interacting with integrity. Paying a fair price for our products and compensating our employees with more than a just a living wage. Doing what we say and saying what we mean. Following through with our promises and commitments. Doing the right thing even when it's not required. Acting in honor of the highest good for all including nature and the environment. Leading by example and living our mission.